RETAIL MARKETING | PARSONS ASSIGNMENT

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DRIES VAN NOTEN | SAKS FIFTH AVENUE – UNION SQUARE, SAN FRANCISCO, CA.

Based on the interior of the shop, it is very obvious that there is a theme that they follow, like it’s inspired by rich people who are into gambling with horses or sports games — at least based on my observation. They chose very sophisticated colors and symbols that looks very royalty giving its buyers some sort of a “one-look” judgement that the items they are selling are more than a $100. Through this, they can easily point their target market towards their direction — good marketing strategy.

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